Elumi

Babump Branding

Recognition

2025 Psychedelics Design Winner
Best in Class Visual Design & Branding

About Visual Design & Branding

This category invites you to showcase innovative approaches to brand creation and growth. Visual design, static or interactive, for social, cultural, or business impact.

Credits

Title: Elumi

Company: Babump Branding

Entrant: Gianni Masciopinto

Design Team: Gianni Masciopinto

Description

As an advocate for transformative change in mental health, I envisioned a premium entheogenic brand that embodies consciousness expansion and interconnectedness. Inspired by the evolution of cannabis edibles—from stereotypical designs to mature, mindful branding—I developed a strategic framework to create the name, logo, and visual identity.

This speculative concept reflects a future where design and psychedelics converge to promote holistic well-being and societal growth.

About Babump Branding

Babump is a transformational brand identity studio that helps businesses driven by purpose and connection by uniting empathy with strategic business intelligence to drive real business growth, inspire loyalty, and move the needle on the most important goals.