Psychedelics Design Conference

Online | July 11, 2024

Gain insights into the media's role in shifting the psychedelic narrative, learn about product design and growing a consumer brand fit for the future, and more.

In partnership with

LIVE STREAM & VIDEO RECORDINGS

Join us in an exploration of the intersection between psychedelics and design, where we explore their potential to catalyze regenerative futures.

Explore how design can serve as a powerful tool to support these visions, offering innovative solutions and frameworks.

Gain Insights From Industry Leaders

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The Media's Role in Shifting the Psychedelic Narrative

Dennis Walker, Founder Mycopreneur and Co-founder Mycoday

Explore the transformative power of media in reshaping the narrative around psychedelics. Join Dennis Walker as he dives into the pivotal role of media in shifting perceptions and fostering a more nuanced understanding of psychedelics. Gain valuable insights into how media influences public discourse and perception, and discover strategies for harnessing its potential to drive positive change.

Key Take Aways:

• Media shaping public opinions
• Psychedelic coverage in mainstream media vs coverage in psychedelic media
• Challenges and opportunities
• Practical tips to work with media and influencers

Product Design & Growing a Brand Fit For the Future

Peter Reitano will talk about the intersection of product design, brand growth, and consumer-focused psychedelic initiatives fit for the future. Delve into strategies for creating products that resonate with consumers and pave the way for future brand growth, while also broadening the discourse around psychedelics beyond medicalization to focus on accessibility and levity in brand messaging.

Key Take Aways:

• Creating products that resonate with consumers
• What are consumer-focused psychedelic initiatives
• How to build accessible brands – pre-possible psychedelic legalisation
• Case study: Mojo - offering a tangible tool for improving daily life sans psychedelics

Peter Reitano, Founder Gwella & Mojo

Meet the Speakers

  • Founder of Gwella

    Peter is an award-winning entrepreneur and founder of Gwella, a brand house on a mission to make psychedelics more accessible and help people use them safely and effectively.

    In 2022 they launched Mojo in North America; an innovative patent-pending product that mimics the benefits of microdosing, in a completely legal gummy. He's been building, advising and investing in consumer brands for most of his career, and is deeply passionate about all things that enable meaningful connections & better health.

    Stemming from his early personal experiences with entheogens, he's become a passionate advocate for cognitive liberty and the right of every human to experiment with their own consciousness.


  • Founder Mycopreneur & Co-founder Mycoday

    Dennis Walker is a satirist multimedia producer primarily known for his satirizing of the psychedelic space.

    He is the founder of Mycopreneur, with which he has platformed over 150 mushroom entrepreneurs from 25 countries on six continents. The Mycopreneur platform is a globally recognized leader in the psychedelic media space, with recent press coverage in Rolling Stone, Forbes, High Times, and many other outlets.

    Walker is also the Co-Founder of Mycoday functional mushroom chocolate.

Hosts


  • Co-Founder Psilocybin San Francisco

    Alexandra bridges psychedelics, design, creativity and future-thinking, envisioning psychedelics as a catalyst for positive change and design as the tool to shape this transformation. As the co-founder and creative head of Psilocybin San Francisco, she's actively translating these ideas into reality, democratising psilocybin education for the general public.

    She holds an MA in Applied Imagination from Central Saint Martins and an MSc in Applied Psychology from London Met.

    With a decade of strategic design experience, Alexandra held key roles at agencies such as Normally Ltd, Method Inc., and Dazed Media, working globally and receiving recognition via publications and awards.

    Through her editorial contributions and the Psychedelics Design newsletter, Alexandra shares her research insights, aiming to foster a community of creative minds in psychedelics.


  • Founder of Blossom & FLO Coaching

    Floris, founder of Blossom, holds an MSc in Psychology from Erasmus University. His passion for psychedelics, sparked by personal experiences and scientific exploration, drives his mission to expand their accessibility for medical and self-development purposes.

    He also offers psychedelic-assisted coaching sessions with his Fiance in the Netherlands through FLO Coaching. He hopes to play a vital part in making psychedelics more widely available and used.

Cover Artist


  • Artist of the Conference Visual

    Agnes is an illustrator and artist fascinated by the future and the unknown, whose aesthetic is based on atmospheric abstraction and biomorphic shapes. A sensation of floating in slow motion is often present in her work like in outer space or deep underwater. Peaceful, ethereal, and a little gloomy.

    Her work appeared in The Washington Post, WIRED, and WePresent.

Agenda

Each presentation has a duration of 45 minutes. Questions will not be taken during the presentation; however, you are welcome to ask questions in the chat afterwards. The time zone for the event is PST.

Community Partner

Media Partner

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Psychedelics Design brings together pioneers in psychedelic research, business, design and creativity for a small series of events this year. As psychedelics gain mainstream momentum, these events provide a unique opportunity to learn first-hand from the visionaries shaping the psychedelic renaissance.

This is the third and final online event of 2024 and confirmed speakers will be announced soon.

October 3, 2024

Online