Jess Papp – The Brand Story of One of the World's First Legal Psilocybin Product Companies
Season 1 | Episode 2 | 30 Apr 2024 | 25 min 52 sec
In this episode, my guest is Jess Papp, head of marketing of SERO. She is a diverse marketer from Toronto with over 9 years of experience. Her knowledge and experience stem from a diverse advertising background where she’s worked with a number of clients ranging from smaller start-ups to Fortune 500 companies. Jess played a pivotal role in developing and building the brand identity of what Sero is today.
Jess talks about the journey behind the inception of a pioneering psychedelic mushroom startup. Learn what drove a passionate group to enter the industry, driven by a deep belief in the healing power of psychedelics and plant-based medicines. Hear firsthand about the initial hurdles faced in bootstrapping the company and the ongoing challenges of operating in a regulated environment.
We also touch on the intricacies of crafting a distinctive branding strategy and designing packaging that reflects the essence of the brand and product.
I’m Alexandra Plesner, and this is Psychedelics Design. Thanks so much for listening and being part of this exploration. If you enjoyed this episode, please share, rate the podcast and leave a review. Got ideas, guests, or questions you’d like in the mix? Send an email to podcast@psychedelics.design.
