Brandon Deroche – Bridging Culture and Consciousness
Season 2 | Episode 8 | 7 Aug 2025 | 44 min 27 sec
In this episode of the Psychedelics Design Podcast, host Alexandra Plesner—founder of Psychedelics Design—is joined by Brandon Deroche, founder of Propeller—a platform that empowers artists and fans to take real action on the causes they care about. From touring as a musician to launching high-impact campaigns with some of the world’s biggest artists, Brandon has spent the last decade turning influence into change.
We dive into his latest project, PORTAL—a cultural initiative working to destigmatize psychedelics through storytelling, events, and nonprofit partnerships. Brandon shares insights on designing for attention, using culture as a bridge, and how authenticity drives real engagement.
Key Topics we cover:
How Propeller builds action-driven campaigns with artists and festivals
Why PORTAL was created, and how it supports psychedelic nonprofits
The role of music and design in shifting public perception
The tension between private use and public advocacy in the psychedelic space
Practical advice for creatives who want to get involved
I’m Alexandra Plesner, and this is Psychedelics Design. Thanks so much for listening and being part of this exploration. If you enjoyed this episode, please share, rate the podcast and leave a review. Got ideas, guests, or questions you’d like in the mix? Send an email to podcast@psychedelics.design.
