Gianni Masciopinto — Future-Proof Branding, Designers at the Psychedelic Frontier
Season 2 | Episode 12 | 18 Dec 2025 | 35 min 15 sec
Designer Gianni Masciopinto—winner of the 2025 Psychedelics Design Award—joins us to discuss speculative branding at the edge of legality and cultural transformation. Gianni shares why he left a secure design role to launch a solo studio, and how a fictional psychedelic chocolate concept sparked real-world recognition and collaboration.
We explore emotional intelligence in brand strategy, the tension between intuition and structure, and the role of time, meditation, and regeneration in the creative process. The conversation asks a timely question: What does responsible branding look like in emerging, stigmatized, or transformative industries like psychedelics?
I’m Alexandra Plesner, and this is Psychedelics Design. Thanks so much for listening and being part of this exploration. If you enjoyed this episode, please share, rate the podcast and leave a review. Got ideas, guests, or questions you’d like in the mix? Send an email to podcast@psychedelics.design.
