Natasha Jen: Design Thinking is Bullsh*t.

Graphic designer and Pentagram partner, Natasha Jen, gave a talk last year called 'Design Thinking is Bullshit' that caused quite a stir. Speaking at the Design Indaba Conference earlier this year, Jen said the reaction to her talk got her to do a lot of soul-searching. This is why she decided to expand on her thoughts on design thinking by framing it as a list of six questions that she expanded on as part of her talk.

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